Gramex listens survey results: customers more satisfied than before

The Gramex kuuntelee survey gathered the views of Gramex’s music performers, licensees, and key stakeholders regarding Gramex’s services and communications. This year, opinions were also collected for Gramex’s sustainability program.

A total of 515 responses were received for the Gramex kuuntelee survey, with the majority being from music performer and producer clients. There were 30 respondents from Gramex’s licensees or other stakeholders.

The core mission is important

Almost all respondents considered Gramex’s core mission as a copyright organization—specifically as a seller of music usage licenses and an efficient distributor of collected compensations—important.

“Gramex monitors and collects the compensation owed to me and plays an essential role in enabling professional music production.”

The majority of respondents (96%) rated Gramex as a reliable and responsible organization that takes good care of its clients and their rights. Customer service and communication were praised.

Gramex’s social impact was also considered important. Some music performers expressed a desire to see even more social influence from the organization.

Areas for Improvement and Uncertainty about the Future

Feedback on Gramex’s digital services had improved significantly since the previous survey. However, several responses suggested improvements, such as enhancing the audio notification and making MyGramex even easier to use.

The impact of digitalization was also reflected in responses in another way: the uncertainty surrounding the revenue models brought about by digitalization and artificial intelligence was particularly evident in the responses from music performers.

Some musicians felt that livelihoods and income generation are especially uncertain for marginal music and new artists entering the industry. Gramex received requests for compensation to be paid for even smaller amounts or for more detailed breakdowns of performance data.

“The biggest change could be having a real, fair salary from my work.”

A small number of respondents also hoped that Gramex would play a role in collecting compensation for streaming platforms. Currently, licensing for streaming platforms like Spotify is handled through record producers.

Responsibility in Defending Music

Survey respondents viewed Gramex as a reliable and responsible operator. According to them, the core mission is carried out effectively and reliably.

Good management of the core mission was considered central to Gramex’s responsible operation.

Among the aspects of responsibility, cultural responsibility stood out, particularly defending the role of the cultural sector in society. Respondents felt that Gramex’s responsibility is reflected not only in performing its core mission but also in promoting the livelihoods of various music professionals in society.

“Thank you for continuing to advocate for the importance of culture, not only in terms of well-being but also the economy. Without creators, there is no culture, and you can’t just put melodies on bread.”

Ecological responsibility in Gramex’s own operations also emerged as an important theme, such as understanding the carbon footprint of its activities.

Fact: Gramex listens

• The Gramex kuuntelee survey was conducted online in September and October, available in both Finnish and English. The survey is conducted annually.

• The results of the survey are used in Gramex’s planning.
• The winner of the musical gift card raffle held in conjunction with the survey was Ilpo Ikäheimo.

• Inquiries: Sari Aalto-Setälä