In the world of pop music, age is something hardly anyone dares to talk about, yet almost everyone thinks about. In this article, we reflect together with 50-year-old Irina on whether it is possible to achieve a breakthrough later in life—or to take a new direction in an already established career.

What does it take for an artist to break through? Yona realised that making good music alone is not enough for a breakthrough. By following one’s calling, however, it is possible to achieve a different kind of breakthrough.

Finland is currently being swept by the third wave of death metal – with even the most tradition‑minded bands made up of musicians barely in their twenties. GramexPress asked Cryptic Hatred, Azatoth, Malformed and Whisper why death metal has become the leading genre of youth‑driven metal in this decade.

Singer-songwriter Maija Vilkkumaa wants to build value and appreciation for pop music - and thus success.

For Harri Kuusijärvi, making art is the noblest and the best thing he knows. It is reaching toward goodness, which is otherwise hard to find.

When Gramex and JVG launched the Value of Music campaign at the end of October 2025, few could have anticipated the phenomenon it would create: the campaign reached a total of 2.37 million people on social media alone. Yet the conversation about the value of music continues, even though the campaign has now been successfully concluded.

When Aliisa Neige Barrière realised she could challenge the cliché of the loud conductor, she recognised her way of conducting. At the podium, it's always about the music.

Algorithms are increasingly driving what music we listen to on streaming services. In this article, Tuomas Talonpoika, Director of Gramex, looks at how algorithms work, what kind of data they use and why understanding them is important for every music professional.

Algorithms are increasingly driving what music we listen to on streaming services. In this article, Tuomas Talonpoika, Director of Gramex, looks at how algorithms work, what kind of data they use and why understanding them is important for every music professional.

Singer Aksel Kankaanranta won Finland's biggest singing competition and two Emmas. How is it possible that this successful exceptional talent was left to sit on his couch on unemployment benefits instead of releasing a successful debut album?