How are songs really created and what kind of journey do they take from an initial idea to a finished phonogram? Gramex is launching a new “The Value of Music” video series, and now anyone has the opportunity to apply and share the story behind their own track.

Love Island Finland is known for its relationships, drama and big emotions. Music also plays a significant role in conveying them. The series’ executive producer Heidi Munkberg and editor Jussi Kärnä explain how music builds the story, reinforces emotions and gives visibility to Finnish performers as part of a popular reality TV format.

Gramex paid approximately EUR 5.2 million in its summer distribution on 11 June 2026. Remunerations were paid to around 8,000 Finnish performers and producers represented by Gramex.

Gramex’s “The Value of Music” video series launches on 12 June with an episode featuring Eva Louhivuori, taking viewers behind the creation of the new track “Sano se”.

The MyGramex portal will be available throughout the summer.

Gramex is developing an advance payment system that integrates usage data and processes royalties in real time.

Jemina’s path towards her debut album has been long and multifaceted. The journey has taken her from music classes in Kouvola to studies in the healthcare sector, from Instagram videos to songwriting camps, and ultimately to becoming an independent artist.

Artist Pihlaja, currently working on her fourth album, has been building her career with determination for more than a decade. Long-term commitment has taught her to enjoy the journey in an industry where quick wins are rarely on offer.

In the world of pop music, age is something hardly anyone dares to talk about, yet almost everyone thinks about. In this article, we reflect together with 50-year-old Irina on whether it is possible to achieve a breakthrough later in life—or to take a new direction in an already established career.

Equal Futures in Music brings industry stakeholders together to build a shared vision for an equal music industry by 2040.