Webinar: Music360 – A new perspective on the value of music
Welcome to a webinar presenting the results of the Horizon Europe project Music360.
Music360 explores how value is created and distributed in the music ecosystem — from artists and authors to professional users of music such as restaurants, bars, shops, and healthcare providers, as well as policymakers. The project combines economic modeling, living labs, and digital tooling to improve transparency and understanding of music’s societal and economic value.
A central outcome of the project is the Music360 platform, which enables authors, performers, venues, and policymakers to visualize where value is created, by whom, and under which conditions.
During this concise webinar, we will introduce the project, demonstrate the platform, and share key insights from the living labs in retail and healthcare.
Webinar program
1. The Music360 project – outline and goals Jaap Gordijn, VU Amsterdam
2. The Music360 platform
• Overall architecture – Giovanni Andres Giachetti Herrera & Oscar Pastor, UPV Valencia
• Live demonstration – Bruno Gaminha (GDA, Lisbon) & Gonçal Calvo (BMAT, Barcelona)
3. Living labs and results
• Music in retail – Ingmar Leijen (VU Amsterdam), Piia Moore & Lauri Ogawa (GT Musiikkiluvat, Helsinki)
• Music in healthcare – Conrado Carroscosa Lopez, UPV Valencia
4. Q&A
The webinar is relevant for:
- Artists and authors
- Music industry professionals
- Venues and professional users of music
- Policymakers and researchers interested in cultural and creative industries
More information about the project is available at www.music-360.eu.
Registration fort he webinar is at www.thevalueengineers.nl
