Eveliina Pitkänen, Licensing Manager at AV Music, says that customers have quickly discovered the service, which was launched in November 2023. The service has already helped more than 100 AV artists to use music in TV programmes and films.

The decline of music in print media continues, but the audiovisual sector is still willing to invest in traditional formats.

Dance Brothers is a 10-part drama series about dancing brothers, produced by Endemol Shine Finland. The series is the first Finnish-language production commissioned by Netflix to have a worldwide premiere on the service.

In December, Gramex paid out 4.3 million EUR in the fourth distribution of the year, in which around 8 000 Finnish music performers and producers received remuneration. This year was the first year in which Gramex made four distributions for all main use types such as public performance and broadcasting.

The production company Filmaattiset's programme Unelmahäät is a romantic wedding programme and a comprehensive cross-section of Finnish society. The timeless love stories of Finns of different ages and backgrounds are also told through music - mostly Finnish pop and pop songs. The music rights for the programme are arranged with Gramex and Teosto.

The international NRJ radio channel offers listeners the best of the best hits. For a radio station built around a fast-changing mix of hit music, it is important that the licensing of songs is easy and personal.