How are songs really created and what kind of journey do they take from an initial idea to a finished phonogram? Gramex is launching a new “The Value of Music” video series, and now anyone has the opportunity to apply and share the story behind their own track.

Gramex’s “The Value of Music” video series launches on 12 June with an episode featuring Eva Louhivuori, taking viewers behind the creation of the new track “Sano se”.

When Gramex and JVG launched the Value of Music campaign at the end of October 2025, few could have anticipated the phenomenon it would create: the campaign reached a total of 2.37 million people on social media alone. Yet the conversation about the value of music continues, even though the campaign has now been successfully concluded.

Gramex and JVG's Value of Music campaign has closed on Tuesday 25.11.2025. The campaign challenged individuals and companies to show that music has value and at the same time support bully-free banding for young people through RockCamp ry.

At the heart of the Value of Music campaign is JVG's new song, which will be sold as a single vinyl single. The unique song is available to the buyer who understands and can justify the value of music.