Our strategy
for 2023-2026
New era for Gramex
In 2023, we embarked on a whole new strategic era. Our ambitious goal is to be one of the best music licensing services in the world. In practice, this means a close and insightful partnership with users, performers and producers of phonogram music both in Finland and abroad.
At your service
We want to help music professionals focus on what’s important: creating new experiences through music. We also help companies and organisations that use music bring added value to their operation in a simple, responsible way.
Gramex’s strategy is to promote a society in which phonogram music produces well-being, sufficient income and added value for performers, producers and music users.
Clear focus areas
The world around us becomes increasingly digitalised, and music continues to find new platforms that transcend national borders. Meanwhile, the processes of selling music and distributing copyright remunerations are transforming. The competition is getting tougher – both for talent and market share.
In these ever-changing times, clear focus areas help us concentrate on what is most important, i.e. on what we need to do to turn our goals into reality.
Gramex focuses on:
- swift, accurate and high-quality international distribution services for performers and producers
- flexible partnerships with music users, making the use of music easy in various situations
- adopting data and digital solutions quickly and applying them innovatively
- being the best workplace where its expert employees enjoy working
- providing expertise and responsible influence to society, having a bigger impact than its size suggests.
Music is the number one priority
Even though we are innovative users of data and technology, music is the number one priority for us. Our operations are based on our strong values: when we build success on the foundation of music, we help bring more joy and well-being to the world.
Our proven values, best partnerships and insightful expertise help us navigate the landscape of music even when precise plans are impossible.
Being a best partner means that the entire Gramex organisation…
- builds genuine, equal and trust-based partnerships and work culture. We are more than simply Gramex as an organisation, or as individual employees.
- communicates in a way that is easy to understand and relatable.
- seeks appropriate solutions and wants to add value that is not just money.
- works efficiently and in a way that justifies the value we produce.
- is responsible in terms of finances, social issues and environmental issues.
Insightful expertise means that the entire Gramex organisation…
- ensures that its competence is on a world-class level and that its services have been innovatively produced.
- is genuinely committed to future development and technology.
- values experimental culture, experimenting with good ideas as an innovator and adopting and applying best practices quickly.
- has an insightful outlook on partnerships: if you don’t know how to do it yourself, or if you are excellent at something, partnerships are what matter.
Do challenge us to discuss the future and our strategy!
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